Inside the Startup Grind: Launching Overclock Coffee Co.

Overclock Coffee Co. started with a mission: to fuel Florida’s pop culture community with locally roasted, gourmet coffee that powers both body and mind. From day one, every decision, from our branding and sticker design to the layout of our online store, was made with a single goal: to build the ultimate nerd-friendly coffee experience.

We weren’t just launching a coffee brand, we were creating a universe. A place where crafted coffee meets gaming, nostalgia, coding marathons, and everything in between. Every Overclock bag tells a story, one inspired by pop culture, powered by caffeine, and brewed for adventurers who live life at 120 FPS.

Today, we’re growing fast. While proudly rooted in Florida, we’re expanding into major cities like Miami and Orlando, while steadily building a loyal fan base online. Our mission has evolved, we’re no longer just a local brand. We're becoming a community for gamers, coders, creatives, and anyone who wants geeky, gourmet coffee that actually delivers.

So whether you're debugging code, gearing up for your morning meeting, or grinding through ranked matches, Overclock Coffee Co. has your back. This is more than coffee. It’s a lifestyle. It’s your next quest. And it starts with a brew.